Regulators say the company committed "alleged serious breaches" of the nation's data protection laws.

The plaintiff, a U.K. resident, is seeking unspecified damages.

A London-based law firm is seeking approximately $22 billion in damages.

Emails and password credentials lifted in prior breaches still are a popular hacking technique.

British authorities said the fine would have been much higher under GDPR.

GDPR fines are getting real.

Bounty UK collected information from new mothers, mothers-to-be, as well as the birth dates and genders of young children, according to the ICO.